About Channel Force

Leading the Revenue Execution Era

Methodology.
RXOS™.
Architects.
Services.

Organizations have invested billions in CRM, PRM, and AI—yet revenue is still hard to produce and harder to predict. Channel Force created Structured Performance Partnering™, Partner Revenue Architects™, and RXOS™ to turn disconnected activity into measurable, predictable growth.

Company

Explore Who We Are

01–05

ONE MISSION

Transform disconnected activity into Revenue Production Systems.

01OUR STORY

Why We Started Channel Force

Channel Force was founded on a simple observation.

Despite billions invested in partner programs, most organizations continued to struggle with the same challenges.

The issue wasn't the people. The issue wasn't the technology. The issue was the operating model.

Decades of experience

in sales & partner ecosystems

Thousands of programs

observed worldwide

One clear insight

predictable revenue requires a new operating system

The foundation

for everything we've built

THE CHALLENGES WE KEPT SEEING

Too few active partner sellers

Inconsistent execution

Limited visibility

Poor forecast accuracy

Rising acquisition costs

Unclear program ROI

Too few active partner sellers

Inconsistent execution

Limited visibility

Poor forecast accuracy

Rising acquisition costs

Unclear program ROI

02OUR VISION

A Future Where Revenue Is Engineered

We believe every organization deserves a repeatable system for producing revenue.

Just as manufacturing transformed production with standardized processes, and finance transformed accounting with integrated systems, revenue execution is entering its next evolution.

Our vision is a world where organizations no longer rely on disconnected tools and manual processes to drive growth.

Instead, they build Revenue Production Systems that combine proven methodology, intelligent technology, and disciplined execution to consistently deliver predictable business outcomes.

This is the future we call The Revenue Execution Era.

Manufacturing

Standardized processes transformed production.

Finance

Integrated systems transformed accounting.

Revenue Execution

Disciplined systems transform predictable growth.

OUTCOME

The Revenue Execution Era

Predictable business outcomes, engineered.

03WHAT MAKES CHANNEL FORCE DIFFERENT

More Than Software.
More Than Consulting.

Most companies offer technology. Others provide consulting. Channel Force combines four essential elements into one complete transformation framework.

Structured Performance Partnering™

A proven methodology for engineering predictable revenue.

RXOS™

The world's first Revenue Execution Operating System.

Partner Revenue Architects™

A new generation of revenue leaders who design, operate, and optimize Revenue Production Systems.

Professional Services

Executive advisory, implementation, training, and optimization services that help organizations accelerate results.

Together, these create a complete Revenue Execution System designed to improve performance, increase efficiency, and scale predictable growth.

04LEADERSHIP

Built by Revenue Leaders.
Designed for Revenue Leaders.

Channel Force was founded by experienced sales and partner executives who have spent decades helping technology companies build high-performing revenue organizations.

Craig Booth

Founder & CEO

Craig is the Founder and CEO of Channel Force and the creator of Structured Performance Partnering™, Partner Revenue Architects™, and RXOS™, the world's first Revenue Execution Operating System. With more than 30 years of sales and channel leadership experience, Craig has helped some of the world's leading technology companies accelerate partner-generated revenue. Today, he is pioneering the Revenue Execution movement by helping organizations build intelligent Revenue Production Systems that transform strategy into predictable, scalable growth.

Pam Johansen

Technical Advisory Board

Pam Johansen is a recognized partner ecosystem executive with extensive experience building global partner programs and scalable go-to-market strategies for leading SaaS and cybersecurity companies. A multiple-time CRN Women of the Channel Power 100 recipient, she brings deep expertise in partner operations, governance, and revenue growth. As a Technical Advisory Board Member, Pam helps guide Channel Force's strategy for partner ecosystems and Revenue Execution.

Cory Jonican

Technical Advisory Board

Cory is a global channel executive with more than 20 years of experience building high-performing partner ecosystems across SaaS, cybersecurity, and telecommunications. He specializes in transforming partner relationships into scalable revenue engines and advises Channel Force on platform development and tools, modern channel strategy, partner activation, and revenue execution.

Mohit Virmani

VP Engineering

Mohit is the lead architect behind the RXOS™ Revenue Execution Operating System, responsible for designing the platform's architecture, AI capabilities, and engineering strategy. As Vice President of Engineering, he leads the development of the scalable technologies that power Channel Force's vision for intelligent Revenue Production Systems.

Sonu Kumar Khapar

Lead Platform Architect

Sonu is the Lead Software Developer for RXOS™, responsible for building and delivering the platform's cloud-native architecture, AI capabilities, and user experience. He specializes in scalable enterprise applications and AI-powered solutions, helping transform the Channel Force vision into a secure, high-performance Revenue Execution platform.

Dileep Mishra

VP Product Management

Dileep is Vice President of Product Management at Channel Force, leading the product vision and roadmap for RXOS™. With more than 25 years of experience in cybersecurity and AI, he helps translate customer needs into innovative product capabilities while guiding the evolution of the industry's first Revenue Execution Operating System.

05Our Partners

Stronger Together

Revenue execution is a team sport.

Channel Force works alongside technology providers, consulting organizations, integration partners, and strategic alliances that share our vision of helping organizations build modern Revenue Production Systems.

Together, we're helping organizations improve revenue performance through better strategy, better execution, and better intelligence.

Technology

Platforms and tools that power modern revenue execution.

Integration

Partners who connect systems and enable seamless operations.

NORTHWAVE

WE MAKESYSTEMS

diff

createur.

AETHER

The Future of Revenue Starts Today

Join organizations building Partner Revenue Architects, Revenue Production Systems, and predictable growth with Channel Force.

Schedule a Demo Explore Our Methodology